Although very little is constant in the way that Search Engines rate the value of web sites at this point in time; search engines continue to place importance on link popularity. In fact, Google recently confirmed this when they made public the contents of their filing with the United States Patent Office.Before starting your >SEO campaign, it is essential that your web site is complete, that it has good content and that it is easy for your visitors to do what you would like them to do – buy your products or services, donate to your favorite charity or simply opt-in to your list. Many successful internet entrepreneurs consider list building to be the only worthwhile reason for a web site – the selling is done by follow up auto responders.

The various ways to acquire links – and these are my favorites because each is a pro-active approach, unlike waiting for someone to respond to a reciprocal link suggestion.Write interesting, relevant articles with a link back to your site and post them to the many high quality article aggregator sites.Allow others to publish your articles as long as they do not change the content or the links.Subscribe to relevant forums and bulletin boards with a link in your Signature paragraph back to your site.Purchase relevant, high quality links from link experts and brokers.Make your website content so compelling that other sites refer their clients to you – or offer something for free - for instance to download a free e-book.